Is Company Merch Part of Your 2023 Marketing Plan?

Is Company Merch Part of Your 2023 Marketing Plan?

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Is Company Merch Part of Your 2023 Marketing Plan? Suppose you're one of the many businesses putting the final touches on your marketing plan and budget for 2023. In that case, you might be investing a good portion of your annual spending on digital ads, paid social, OOH advertising, etc.  If brand apparel and corporate merch do not have a place in your marketing game plan, you could be missing out BIG! To help cut costs, companies will typically put branded merch first on the chopping block. Yet, company swag is one of the most effective and consistent ways to promote your brand and connect with more customers. Don't believe us?  DID YOU KNOW that 70% of brands consider promotional merch an effective tool in achieving their marketing goals? The…
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How to Step Up Your Employee Swag

How to Step Up Your Employee Swag

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How to Step Up Your Employee Swag Whenever employees are client facing, you want them to look their best. After all, your team is an extension of your company's values and brand image. Without them, the work wouldn't get done, and you wouldn't have the chance to create real connections with customers. Because employees are the ones interacting with your customers, it's important that they represent your brand both in terms of service and attire. They should look professional, be recognizable, and stand out from other brands who offer similar services. Let's use a quick real-world exampleImagine you run a landscaping company that specializes in residential lawn care. Because your landscape crews and foremen will likely travel to different neighborhoods to complete projects, they are often the first interaction customers have with your…
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