Restaurant Technologies (RT) is the leading provider of cooking-oil management and back-of-house exhaust cleaning solutions to 26,000 national quick-service and full-service restaurant chains, independent restaurants, grocery delis, hotels, casinos, universities, and hospitals. Restaurant Technologies helps food service operators make their kitchens safer, smarter, more efficient, and more sustainable through its automated oil storage, handling, filtration monitoring and disposal management systems and AutoMist™ automated exhaust cleaning solutions. Headquartered in Mendota Heights, Minnesota, Restaurant Technologies is a privately held company, currently operates 41 depots, and has about 1,000 employees serving customers across the United States.
In addition, many RT employees work in the field, and depending on their location, weather conditions come into play. “We were getting complaints from the field they didn’t have enough cold weather gear,” said Colleen Keller, Manager, Administration and Executive Assistant. “RT’s former uniform supplier didn’t have an option for us to order direct purchase items like gloves, hats, and rain gear for the team easily. We also had limited options for coats and jackets. We needed to provide options for all the weather conditions that also ensured our team had branded outerwear. If we were offering branded outerwear, we needed to be sure it matched our branding guidelines.”
Considering the different audiences and needs, Foxtrot Marketing Group developed an online company store for corporate users, as well as a uniform eStore for field employees. The carefully curated items in each store support the specific objectives. Field employees can now order and wear just the components they need — long-sleeve crewneck shirt, rainproof shell jacket, zip-in vest, and insulated jacket. Best of all, RT’s customers can easily recognize their service providers in these consistently branded pieces.
Expanded product selection as new needs identified
Simplified ordering process and well-curated product selection for both eStores
Enabled the ability to easily track order activity and spend
Provided control over product selection, logo use, and billing processes for the depots
Saved money by using program insights and experience to efficiently develop successful new programs
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