Foxtrot Blog

Three Reasons why Swag is Not a Four-Letter Word

Three Reasons why Swag is Not a Four-Letter Word

Three Reasons why Swag is Not a Four-Letter Word I’m always fascinated to hear about the “swag bags” given out to attendees of Hollywood award shows – the mix of high-end items and brands is always fascinating (and typically aspirational). Most of us in real-world corporate America don’t have the luxury of a big budget […]

Where’s My Stuff?

Where’s My Stuff?

Where’s My Stuff? Supply Chain Challenges & Promotional Products Another substitution? How can the shipment be delayed again? Why are these the only options? If you’ve recently uttered these questions in frustration, we completely understand. The past eighteen months have created the perfect storm of circumstances resulting in significant supply chain challenges across all industries. […]

Welcoming New Employees the Right Way

Welcoming New Employees the Right Way

Welcoming New Employees the Right Way Congratulations! After job postings and interviews and vetting potential candidates, you’ve finally found the perfect fit to join your organization! You’re not just hiring an employee to do a set of tasks for your company, you’re welcoming them to the team where they’ll make meaningful contributions. On their first […]

Infographic

Infographic

Infographic The Why, How, and What of your online company store or “brand kitchen.” Your online company store is like the kitchen, or heart, of your home. Your employees, partners, and even your customers will visit expecting well-stocked shelves and the no-fuss ability to get a good branded meal easily. And, since promotional products are […]

Your Guide to Launching an Online Company Store

Your Guide to Launching an Online Company Store

Your Guide to Launching an Online Company Store in 5 easy steps Your business and your brand should be in lockstep when it comes to your marketing efforts, but all too often organizations struggle to maintain control over how their brand is presented outside (and sometimes even within) their organization. Requests for logos are bouncing […]

The Missing Piece of your Rewards and Incentive Program

The Missing Piece of your Rewards and Incentive Program

The Missing Piece of your Reward and Incentive Program – an online company store Let’s face it – we’re all motivated by different factors. Some of us find joy and value in doing something simply for the sake of learning and take great pride in our accomplishments (yes, we see you Duolingo aficionados!) Others of […]

Why knowing your employee “buyers” is essential

Why knowing your employee “buyers” is essential

Why Knowing Your Employee “Buyers” is Essential for company eStore success Creating an online company store for your employees creates an opportunity to expand your brand’s reach, build loyalty, foster engagement, and ensure greater consistency in how your brand is communicated to the broader world. From a budget perspective, it’s also a cost-wise decision since […]

Who Needs a Company Store?

Who Needs a Company Store?

Who needs a company store? Confessions of a former marketing client A few years back, I was a newly hired brand manager at a transportation company. On my list of initial projects was “launch a company store.” In talking to my director, I discovered that there had previously been a company store, but it had […]

Three Reasons why Swag is Not a Four-Letter Word

Three Reasons why Swag is Not a Four-Letter Word

Three Reasons why Swag is Not a Four-Letter Word I’m always fascinated to hear about the “swag bags” given out to attendees of Hollywood award shows – the mix of high-end items and brands is always fascinating (and typically aspirational). Most of us in real-world corporate America don’t have the luxury of a big budget […]

Where’s My Stuff?

Where’s My Stuff?

Where’s My Stuff? Supply Chain Challenges & Promotional Products Another substitution? How can the shipment be delayed again? Why are these the only options? If you’ve recently uttered these questions in frustration, we completely understand. The past eighteen months have created the perfect storm of circumstances resulting in significant supply chain challenges across all industries. […]

Welcoming New Employees the Right Way

Welcoming New Employees the Right Way

Welcoming New Employees the Right Way Congratulations! After job postings and interviews and vetting potential candidates, you’ve finally found the perfect fit to join your organization! You’re not just hiring an employee to do a set of tasks for your company, you’re welcoming them to the team where they’ll make meaningful contributions. On their first […]

Infographic

Infographic

Infographic The Why, How, and What of your online company store or “brand kitchen.” Your online company store is like the kitchen, or heart, of your home. Your employees, partners, and even your customers will visit expecting well-stocked shelves and the no-fuss ability to get a good branded meal easily. And, since promotional products are […]

Your Guide to Launching an Online Company Store

Your Guide to Launching an Online Company Store

Your Guide to Launching an Online Company Store in 5 easy steps Your business and your brand should be in lockstep when it comes to your marketing efforts, but all too often organizations struggle to maintain control over how their brand is presented outside (and sometimes even within) their organization. Requests for logos are bouncing […]

The Missing Piece of your Rewards and Incentive Program

The Missing Piece of your Rewards and Incentive Program

The Missing Piece of your Reward and Incentive Program – an online company store Let’s face it – we’re all motivated by different factors. Some of us find joy and value in doing something simply for the sake of learning and take great pride in our accomplishments (yes, we see you Duolingo aficionados!) Others of […]

Why knowing your employee “buyers” is essential

Why knowing your employee “buyers” is essential

Why Knowing Your Employee “Buyers” is Essential for company eStore success Creating an online company store for your employees creates an opportunity to expand your brand’s reach, build loyalty, foster engagement, and ensure greater consistency in how your brand is communicated to the broader world. From a budget perspective, it’s also a cost-wise decision since […]

Who Needs a Company Store?

Who Needs a Company Store?

Who needs a company store? Confessions of a former marketing client A few years back, I was a newly hired brand manager at a transportation company. On my list of initial projects was “launch a company store.” In talking to my director, I discovered that there had previously been a company store, but it had […]

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