Welcome Gifts for New Employees Congratulations! After months of virtual interviews and time spent vetting potential recruits, you’ve finally found the perfect individual to join your team! Hiring can be difficult, especially amid The Great Resignation. For employers, trying to attract and retain quality talent can feel much more challenging than it did in previous […]
Why Freebies at Trade Shows Mean Business Got an upcoming trade show to prepare for? You want to look your best, or more specifically, you want your brand to look its best! Tradeshows and industry exhibitions offer business professionals a unique opportunity to demo new products, boost brand awareness, and connect with new customers. It’s […]
How to Keep Your Franchise on Brand Maintaining brand consistency is one of the most important, if not most difficult, responsibilities of any franchise. Without it, you risk creating customer confusion that weakens brand recognition. When a brand is consistent, across its multiple franchisees, it becomes easily recognizable by both new and returning customers. […]
5 Conference Swag Items You Need Whether you’re hosting an upcoming conference, or you’re sponsoring one, it goes without saying that you’ll want to leave a lasting impression with attendees. Having a booth or table stocked with free giveaways and conference swag can certainly do the trick! No matter the event (in-person or virtual), when […]
Three Reasons why Swag is Not a Four-Letter Word I’m always fascinated to hear about the “swag bags” given out to attendees of Hollywood award shows – the mix of high-end items and brands is always fascinating (and typically aspirational). Most of us in real-world corporate America don’t have the luxury of a big budget […]
Where’s My Stuff? Supply Chain Challenges & Promotional Products Another substitution? How can the shipment be delayed again? Why are these the only options? If you’ve recently uttered these questions in frustration, we completely understand. The past eighteen months have created the perfect storm of circumstances resulting in significant supply chain challenges across all industries. […]
Infographic The Why, How, and What of your online company store or “brand kitchen.” Your online company store is like the kitchen, or heart, of your home. Your employees, partners, and even your customers will visit expecting well-stocked shelves and the no-fuss ability to get a good branded meal easily. And, since promotional products are […]
Your Guide to Launching an Online Company Store in 5 easy steps Your business and your brand should be in lockstep when it comes to your marketing efforts, but all too often organizations struggle to maintain control over how their brand is presented outside (and sometimes even within) their organization. Requests for logos are bouncing […]
The Missing Piece of your Reward and Incentive Program – an online company store Let’s face it – we’re all motivated by different factors. Some of us find joy and value in doing something simply for the sake of learning and take great pride in our accomplishments (yes, we see you Duolingo aficionados!) Others of […]
Why Knowing Your Employee “Buyers” is Essential for company eStore success Creating an online company store for your employees creates an opportunity to expand your brand’s reach, build loyalty, foster engagement, and ensure greater consistency in how your brand is communicated to the broader world. From a budget perspective, it’s also a cost-wise decision since […]
Welcome Gifts for New Employees Congratulations! After months of virtual interviews and time spent vetting potential recruits, you’ve finally found the perfect individual to join your team! Hiring can be difficult, especially amid The Great Resignation. For employers, trying to attract and retain quality talent can feel much more challenging than it did in previous […]
Why Freebies at Trade Shows Mean Business Got an upcoming trade show to prepare for? You want to look your best, or more specifically, you want your brand to look its best! Tradeshows and industry exhibitions offer business professionals a unique opportunity to demo new products, boost brand awareness, and connect with new customers. It’s […]
How to Keep Your Franchise on Brand Maintaining brand consistency is one of the most important, if not most difficult, responsibilities of any franchise. Without it, you risk creating customer confusion that weakens brand recognition. When a brand is consistent, across its multiple franchisees, it becomes easily recognizable by both new and returning customers. […]
5 Conference Swag Items You Need Whether you’re hosting an upcoming conference, or you’re sponsoring one, it goes without saying that you’ll want to leave a lasting impression with attendees. Having a booth or table stocked with free giveaways and conference swag can certainly do the trick! No matter the event (in-person or virtual), when […]
Three Reasons why Swag is Not a Four-Letter Word I’m always fascinated to hear about the “swag bags” given out to attendees of Hollywood award shows – the mix of high-end items and brands is always fascinating (and typically aspirational). Most of us in real-world corporate America don’t have the luxury of a big budget […]
Where’s My Stuff? Supply Chain Challenges & Promotional Products Another substitution? How can the shipment be delayed again? Why are these the only options? If you’ve recently uttered these questions in frustration, we completely understand. The past eighteen months have created the perfect storm of circumstances resulting in significant supply chain challenges across all industries. […]
Infographic The Why, How, and What of your online company store or “brand kitchen.” Your online company store is like the kitchen, or heart, of your home. Your employees, partners, and even your customers will visit expecting well-stocked shelves and the no-fuss ability to get a good branded meal easily. And, since promotional products are […]
Your Guide to Launching an Online Company Store in 5 easy steps Your business and your brand should be in lockstep when it comes to your marketing efforts, but all too often organizations struggle to maintain control over how their brand is presented outside (and sometimes even within) their organization. Requests for logos are bouncing […]
The Missing Piece of your Reward and Incentive Program – an online company store Let’s face it – we’re all motivated by different factors. Some of us find joy and value in doing something simply for the sake of learning and take great pride in our accomplishments (yes, we see you Duolingo aficionados!) Others of […]
Why Knowing Your Employee “Buyers” is Essential for company eStore success Creating an online company store for your employees creates an opportunity to expand your brand’s reach, build loyalty, foster engagement, and ensure greater consistency in how your brand is communicated to the broader world. From a budget perspective, it’s also a cost-wise decision since […]
