Is Company Merch Part of Your 2023 Marketing Plan?

Image of shopping bags, a computer monitor with an ecommerce store displayed, and a basket with a box on the right.

Suppose you’re one of the many businesses putting the final touches on your marketing plan and budget for 2023. In that case, you might be investing a good portion of your annual spending on digital ads, paid social, OOH advertising, etc. 

If brand apparel and corporate merch do not have a place in your marketing game plan, you could be missing out BIG!

To help cut costs, companies will typically put branded merch first on the chopping block. Yet, company swag is one of the most effective and consistent ways to promote your brand and connect with more customers.

Don’t believe us? 

DID YOU KNOW that 70% of brands consider promotional merch an effective tool in achieving their marketing goals? The reason might be that nearly 100% of customers admit to going out of their way to get free promotional products. 

Pair this with the fact that 60% of consumers admit they’ll keep a promotional product for at least two years, and when they don’t want it anymore, approximately 63% of customers will pass it along to a friend or family member vs. throwing it out.

Let’s look at three other reasons why company swag is always an excellent investment:

More Impressions. Less Costs.

Though a fancy billboard or digital ad campaign can help your brand reach its target audiences, having your team decked out in quality company apparel is like having a walking advertisement—but at a fraction of the cost.

Brand-name jackets, hoodies, or t-shirts sporting your logo design allow your employees to wear their favorite retail brands while still advertising your company.

Think about it: when your employees go to the gym, attend their kids’ football games, eat at a restaurant, or shop downtown, they’ll be sporting your company’s logo. 

That’s free advertising for your business! 

It’s also a testament to how they feel about your brand. When employees “choose” to wear your company swag outside the office, it sends a positive message to potential customers. It reveals that your employees are proud to show off the company they work for. This is, perhaps, one of the best types of advertising for a business. And trust us when we say people will take notice. 

Quality Giveaways

If you’re planning to attend a conference, tradeshow, or special event next year, having quality company merch items to include at your booth or to hand out to attendees is a great way to grow your fanbase. It also creates memorable experiences with future customers. 

In fact, it’s estimated that over 90% of promotional product recipients can recall the name of the brand that gave them a free giveaway.

Of course, there’s also the high chance you’ll be invited to multiple events next year. So, rather than having to scramble to order company merch to bring to the event, you’ll have a stock of quality items you’re proud to show off and distribute to guests.

Who doesn’t love a freebie, right? Well, don’t forget that, like your team, your giveaways offer more opportunities for free, consistent advertising. 

Client Gifts

Both clients and potential clients love gifts. Whether it’s during the holidays to show your appreciation or as a welcome gift to onboard a new client, providing quality merch items is a positive way to improve your relationships and enhance the perception of your brand. 

Well, that was easy! But here comes the hard part: finding a reliable corporate merch supplier who can provide everything you need.

Actually, we lied…this part is easy, too. At least, it is when you work with Foxtrot Marketing Group.

At Foxtrot, you’ll get much more than a quality corporate merch partner. You’ll receive access to an extensive network of retail vendors like Nike® and Under Armour®, in addition to quality distributors to help keep costs down and ensure you get the best gear for every promotional event.

But we don’t just do branded apparel. We do EVERYTHING! 

We offer in-house apparel decorating, printing, and knitting to get your brand’s logo on all the merch items you need to make a greater impact. 

From custom drinkware and food packaging to hats, backpacks, bags, earbuds, headphones, notebooks, pens, lanyards—you name it—we can have it! 

Did you know that 72% of consumers compare a promotional product’s quality to the company’s reputation?

When you work with Foxtrot, you never need to worry about the quality of your products. Everything we do is in-house, which means there are no third parties involved in the process. From order and processing to delivery, we take great pride in supplying our customers with the best company swag on the planet.

Because of our in-house network, we also have a greater pulse on supply chain and product availability. In fact, we offer convenient drop-ship delivery to ensure your promotional products arrive on time at your next event. We also offer custom digital storefronts that allow you to order company swag on your schedule, in addition to giving you the freedom to customize merch orders to dress up your team, promote your brand, or give to existing and future clients. 

Need Company Swag Ideas?

If you’re ready to make a greater impact in 2023 with company merch and accessories, we invite you to contact us to get started!

Just fill out our online form to tell us more about your brand, and we’ll get right back to you with a custom merch solution. 

For creative merch ideas, be sure to check out our blog and case studies to learn more about our capabilities and services.