Custom corporate apparel could be your ticket to greater brand visibility and a stronger business identity. It goes far beyond simply printing your name on a box of tees and handing them out at events. If done properly, it can create a more cohesive brand and spread your message organically.
Quality clothing with printed or embroidered branding—that’s custom corporate apparel. It’s a uniform for your employees and a gift for your loyal customers. It can also serve as promotional merchandise for prospective customers and partners at events.
Improving Brand Visibility with Custom Embroidered Corporate Apparel
The more people who wear your custom apparel, the more your brand is seen. It’s as simple as that—your employees and customers become walking billboards for your brand.
It will get you recognized. More importantly, it will raise questions and open a discussion. Simply embroidering your logo and name on a quality item of clothing will ensure your brand is seen for years to come.
Branded uniforms create a sense of cohesion and unity among your employees. Everyone’s wearing the same thing, and that boosts job pride, avoids issues with uniform policies, and presents a clear and professional front to your customers.
You can also design custom printed corporate apparel that’s practical—from weather-resistant materials for employees working outdoors to high-vis, protective clothing.
Custom corporate apparel should be practical. You want your brand to be visible, but we’re talking about items that need to be worn, washed, and dried, so they also need to be comfortable and durable. Common types of corporate custom apparel include:
Many printers offer bulk discounts on custom apparel for corporate teams, and you can also find on-demand producers that’ll sell you single units. At Foxtrot Marketing, we help our partners create and run custom-branding campaigns. We can set up a website for merchandise sales, design promotional campaigns, and arrange the production and shipment of any quantity you need.
We can print your logo on your chosen apparel using the following methods:
Embroidered branding is more expensive, but it lasts longer and looks better. It gives your garments a luxury feel and ensures they’re not prone to peeling or fading. It’s textured and professional, with typical placements including smaller logos on the sleeve or upper chest.
Screen printing produces vibrant results courtesy of layers of thick ink that can withstand anything the elements and wash cycle throw at them. It’s best for designs with four or fewer colors, and is typically more cost-effective than embroidery for large orders.
With digital printing, you don’t need to worry about high minimum order quantities and can produce full-color custom apparel on demand. The designs are soft to the touch and can be as simple or as complex as you need.
Specialty printing services like direct-to-film and vinyl work with any type of fabric to produce vibrant and durable designs with low minimum order quantities. They work best with smaller batches and offer fast turnaround times.
Not sure which option is best for your brand? Contact us to discuss the pros and cons. We can find a suitable option that falls within your budget and meets your needs.
If you run a customer-facing business, custom corporate apparel is essential. Customers expect to see uniforms; they expect to know who actually works for your company. Those benefits extend to all departments, from the polo shirts or tees you give to floor workers to the protective jackets and headgear given to warehouse teams.
Branded apparel will quickly assimilate new employees into your organization and should be included as part of the onboarding process.
For the branded apparel you have left over, simply hand them out at corporate events. If they’re comfortable, well-designed, and durable, prospective and loyal customers alike will be happy to wear them. If they do, they’ll promote your brand everywhere you go.
It’s clothing branded with the name/logo of the company. Employers often given to employees for use in the workplace, as well as prospective/loyalty customers during promotional events.
We can help you to personalize any type of clothing, from polo shirts and hoodies to accessories like headwear and socks. If we can brand it, we can create it, and you can give it to your employees or customers.
What is the difference between embroidered and printed corporate apparel?
Embroidered apparel is stitched and textured for a higher-quality and more professional look. Printing uses ink and tends to be faster and cheaper.