So, what is it, how does it work, and can you benefit from joining one?
Traditionally, if you wanted to send multiple corporate gifts, you had to collect the addresses, source, buy, and receive the gifts, pack them, include your messages, and then send them. It was hard work.
With a corporate gifting platform, you can skip most of those steps and organize everything through a single platform.
A corporate gifting platform is an all-encompassing platform where you can select gifts, choose recipients, and ship orders. If required, you can personalize those orders and even build gift boxes before tracking the shipment’s progress.
Manage customer loyalty and employee retention, create loyalty schemes, offer staff incentives, and track everything on the platform. Gifts are an excellent way of keeping customers loyal and employees happy, and a corporate gifting platform tracks and optimizes every aspect.
The best corporate gifting platforms, including the solutions offered by Foxtrot Marketing, include options for designing and branding promotional merchandise. We’ll also handle distribution and fulfillment for you, so you don’t need to worry about meeting minimum order quantities or storing large quantities of merchandise.
Giving away gifts to corporate clients, customers, and employees may not sound like a great business practice. But every gift is an opportunity. It’s a potential new client or a more engaged employee.
By organizing everything through a corporate gifting platform, the process is centralized and simple, offering benefits such as:
We doubt that any of your customers and employees would turn down a freebie. But that’s not the goal here. Choose your recipients wisely. Use promotional products to encourage or reward, not just to recognize. Tailor each gift carefully, spending more money and effort on VIP clients and exceptional staff members.
Here’s how to use corporate gifting platforms:
Welcome new employees with open arms and a bag full of goodies. Show them some love from day one to make a good first impression and ensure they have everything they need—a branded uniform for the office, sweats for the home, and accessories for their desks.
In the workplace, there are few things more disheartening than hitting a major milestone and realizing that no one knows or cares. Don’t be that employer—reward your employees for hitting major milestones and sales/acquisition targets.
Reward customers and clients who have remained with you through thick and thin, as well as those who reach certain sales targets. You already have their loyalty, but a well-considered gift will ensure you keep it.
Impress potential clients at trade shows by handing over a luxury gift. You can also send it directly to their office after establishing contact. There will be many executives courting their business, and they’ve probably received gifts from all of them, so give them something unique.
Do your research. Find out what they like, and present them with a personalized, luxury gift.
You can take your pick of corporate gifting platforms, but no two are the same. To find one that actually meets your needs and is worth the price, look for features such as:
A good corporate gifting platform should be accessible to multiple departments. Your executives need to send gifts to prospective clients. HR needs to reward employees. A good platform offers controlled access to all relevant parties.
You don’t have space for all those gifts, so look for a corporate gifting platform provider that does. They should offer centralized merchandise storage, with multiple product options and additional features such as custom gift boxes and swag bags.
Corporate gifting platforms should offer to ship products directly to the recipients. You choose the products that you want, select the address, and then ship. The platform will handle the rest, and you can then sit back, track the shipment, and wait for it to arrive.
The more control you have over the products, the better. You should be able to add your branding, customize product features, change the packaging, and include messages. Personalization is key for effective client gifting, so make sure the platform can accommodate it.
For a corporate gifting platform that ticks all the above boxes and gives you complete control, contact Foxtrot Marketing today. We offer various solutions for brands of all sizes, including an Enterprise Online Store that lets you and your employees order branded merchandise for direct shipping, with no need to store inventory, no minimum order quantities, and no fuss.
Whatever you have planned, we have the solution to help.
They are centralized platforms built for corporate gifting. Rather than sourcing, buying, customizing, and shipping gifts the traditional way, companies can do everything through a single platform and arrange for direct shipping.
It depends on the recipient, as the best gifts are always personalized. Executives receive gifts from companies all the time, so they’ve had their fair share of branded apparel and stationery. If you want to impress, you need to stand out.
They use on-demand production and drop shipping, allowing them to send orders directly without holding large quantities of stock or requiring high minimum order quantitie