04Jan 2021 by it@foxtrotmarketing.com
Wag N’ Wash

Wag N’ Wash

Case Studies
PROJECT Wag N’ Wash PROMOTING UNCONDITIONAL LOVE ABOUTWag N’ Wash Natural Pet Food & Grooming is a Colorado-based pet store with 16 stores in eight states. Understanding that pets are cherished family members, Wag N’ Wash only stocks the healthiest food brands, the safest (and allergy-free) grooming products, and the best pet supplies on the market.SITUATIONWag N’ Wash is committed to inclusion, and Pride Month (June) represents the perfect opportunity to celebrate and focus on what matters – unconditional love. Pets do a fantastic job of demonstrating love that knows no boundaries between breeds, colors, and species. As a result, Wag N’ Wash created a heartwarming campaign that is easy to support.OBJECTIVESSupport Wag N’ Wash’s inclusivity campaign with a fun promotional kit of branded merchandise to give to customers.Capture customer attention…
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04Jan 2021 by it@foxtrotmarketing.com
The Missing Piece of your Rewards and Incentive Program

The Missing Piece of your Rewards and Incentive Program

Blog
The Missing Piece of your Reward and Incentive Program – an online company store Let’s face it – we’re all motivated by different factors. Some of us find joy and value in doing something simply for the sake of learning and take great pride in our accomplishments (yes, we see you Duolingo aficionados!) Others of us feel most accomplished when we’ve reached a tangible goal like earning a promotion at work or finally dethroning another family member from their Scrabble-winning streak. These intrinsic (personally rewarding) and extrinsic (externally rewarding) motivators are a very real part of human nature, and different situations call for different types of motivation. In an era where we’re experiencing an ever-increasing remote workforce, it can be particularly challenging to find ways to keep your employees engaged…
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04Jan 2021 by it@foxtrotmarketing.com
Why knowing your employee “buyers” is essential

Why knowing your employee “buyers” is essential

Blog
Why Knowing Your Employee “Buyers” is Essential for company eStore success Creating an online company store for your employees creates an opportunity to expand your brand’s reach, build loyalty, foster engagement, and ensure greater consistency in how your brand is communicated to the broader world. From a budget perspective, it’s also a cost-wise decision since you’ll be streamlining corporate purchases through a centralized promotional products distributor. Setting up an online company store is also a lot easier than you might think, especially when you find the right partner for the job – one who can assist you with your strategic planning to make sure that the promotional product offerings you have in your online store meet the interests and demands of your market. ‍ Where to start when launching your…
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03Jan 2021 by it@foxtrotmarketing.com
Who Needs a Company Store?

Who Needs a Company Store?

Blog
Who needs a company store? Confessions of a former marketing client A few years back, I was a newly hired brand manager at a transportation company. On my list of initial projects was “launch a company store.” In talking to my director, I discovered that there had previously been a company store, but it had sort of “fizzled.” And by the way, that old inventory of branded shirts, mugs, pens, and other mysterious boxes in the basement was mine to deal with – and quickly as we were planning a move within six months.‍I must admit, I felt a bit overwhelmed. After all, I had other projects that seemed more important and relevant to managing our brand, such as launching a new advertising campaign and refreshing the branding on our…
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21Oct 2020 by it@foxtrotmarketing.com

Foxtrot Marketing Group Introduces New Name and Brand Identity

News
Foxtrot Marketing Group Introduces New Name and Brand IdentityLeading online company store creator and promotional products distributor rebrands for the future “Foxtrot Marketing Group reflects the speedy precision and emphasis we place on providing customers with the best online company store experience.” - Jill Haspert, Chief Executive Officer, Foxtrot Marketing Group New Logo Foxtrot Marketing Group in South St. Paul, Minnesota, has announced its new name and rebranding. For more than 40 years, 20/20 Brand Solutions has served business customers as a promotional products distributor. Recognizing that their customers needed a partner that went beyond ordering, decorating, and delivering apparel, drinkware, and other items, the company knew it was time for a name that better reflected their vision to provide strategic e-commerce solutions. Working with Minneapolis agency Capsule, Foxtrot Marketing…
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