Brass Foundry Brewing Co.
PROJECT Brass Foundry Brewing Co. CHEERS TO NEW BEERS ABOUTBrass Foundry Brewing Co. is an expanding micro-brewery in Minneapolis, MN. Established in 2017, the award-winning brewer focuses on quality and value, with the claim, “We’re smaller, slower, and better. We like it this way. We make all of our beers for you.”SITUATIONBrass Foundry was excited to launch So Zen, a new, 100% botanical, cold steeped beverage. Launching a new beer is a bit like going on tour with stops at liquor stores and distributors for tasting demos. After the sample is consumed, Brass Foundry wanted to leave the taster with a product reminder – a sticker.OBJECTIVESRaise brand awareness of the newly launched beer.Provide taste testers with a fun reminder of the product they sampled.Ensure the gift (sticker) was useful and…